Need to improve your conversion rate?

Run heatmaps and click tests on your webpages, test multiple variations of your landing pages, get comprehensive insights, and deliver a stellar website experience.

Conversion rate optimization - the ultimate guide

Marketers focus heavily on driving traffic towards websites with SEO efforts and social media, but what happens once visitors start landing on your website? How does this traffic convert to leads, and what can you do as a marketer to improve conversions?

Here’s a comprehensive guide to help you understand what conversion rate optimization (CRO) is, and how it can help your company.

Happy customers. Energized employees. That’s impact.

Choose one. Or all. You’ll see better customer relationships and happier employees—without the bloat, hassle, and expense of typical business software. Plus, you’ll get plenty of help from Freddy AI.

What is conversion?

Conversion refers to completing a site goal. Site goals are website actions that align with the overall webpage objective. Different businesses set different kinds of site goals. Website conversions or site goals fall into two categories:

Macro conversions

These are the primary goal of the web page. To optimize for macro conversions, you need to track and refine micro conversions.

Some examples:

  • Revenue conversions - checkouts, purchases.
  • Prospect/Customer acquisition - demo request, sign-ups.
  • Content subscriptions - signing up for a newsletter, etc.

Micro conversions

These are intermediary small goals that lead to a macro conversion. They show the visitors intent towards a potential macro conversion in the future.

Some examples:

  • Interest-based conversions - downloads.
  • Navigational conversions - scroll, clicks.
  • Interaction-based conversions - watched a video, adding to cart.

Increase your conversion rate today!

Don’t just take it from us

Reducing our no-show rate was important to have higher utilization of our sales team. With Freshsales, we brought it down to about 20%, and time is money.

Mike Hopkins Senior VP, Sales and Service, Blue Nile

Freshservice is so intuitive and user-friendly. Our end-users find it very simple to raise a ticket and support agents are able to easily transfer tickets within departments.

Christy Cooper Senior IT Operations Analyst

We use Freshservice for everything, and that just makes it really easy—regardless of what you need as an employee—to know that you can always just go to this tool and you're going to get you need.

Rey Davila System Administrator, Allbirds
Life at Freshworks

Build your Career with Us

Freshworks is 5,000+ employees across 13 global locations focused on one goal: to help more people find success. Come do your best work with us.